Our Online Targeting services allow you to advertise to your target audience effectively. We reach them wherever they consume brand appropriate online content, regardless of the device being used. There are many ways to do this and we work with you to determine the best mix that addresses your goals and needs. We manage Pay-Per-Click campaigns, Behavioral and Contextual targeting, and re-targeting of past visitors. We also have a unique Offline List Activation solution that allows you to target individuals from offline list sources.
Offline List Activation
Offline List Activation turns your mailing list into a targetable audience online. BLVD uses the power of offline data variables, models, and know trigger variables to make targetable online audiences of the specific individuals you want to reach online. Consider targeting past customers who you have not seen in a while, customers with the potential to spend more, or customers who purchased a certain product. Use recent mover lists or lead lists to reach these individuals online. This is a great way to enhance direct mail and email campaign performance with additional impressions that are generating 25-30% campaign performance improved for our clients.
Our pay-Per-Click service includes advertising in any network that makes sense for your needs, everything from paid search to paid social. Whatever channel yields the best ROI; from shopping to remarketing, from Gmail to YouTube, we can implement for you. We perform search term analysis and provide strategically written ads that ensure your offer appears in top positions and matches the searcher’s intent.
PPC advertising provides an unmatched ability to adjust to market conditions and changing customer interests. Sometimes, we find keyword ‘niches’ for which the top bid is a fantastic deal. These tend to be longer, highly specific phrases, that not everyone will have taken the time to pursue. “Long-tail search terms” let you generate highly targeted traffic for a fraction of the cost of any other form of paid advertising.
Our re-targeting campaigns bring people back to your website by serving personalized ads across devices, the web, and social media. They are triggered by someone either opening an email or clicking on specific content on your website or landing page. We work with advertising networks like Facebook Exchange, Google, Yahoo, and Microsoft, allowing you to reach 98% of sites on the Internet.
Online Targeting Options
There are many different ways to target an audience with online display. A specific strategy will depend on your objectives. Here are the major options, and note they can sometimes be mixed and matched into a single strategy. Depending on what is selected, your online ads are ONLY served to the audiences that meet the selected criteria.