Engage your audience with video services that help you tell your story, improve content consumption, and maximize response. Our video services offering generates high quality, affordable, online content for strategic placement.
15 to 60-second stories about your business generate new business, connect with customers and showcase your business. According to a Nielson study, video increases brand recognition by 35%, and ad message recall by 53%. To get results with video, focus on this:
Use Video to Tell Your Story
The internet has enough sales content that repels prospective customers. Don’t fall into this trap, instead, use video to tell stories about your brand. Focus on the value you provide to your industry and customers. Appeal to real customer needs and educate customers.
Keep it Short
One-fifth of your viewers will click away within 10 seconds or less. Keep it short and to the point. We recommend getting right to the point of the message and manage expectations from the outset (within the first 5 seconds).
Try sparking your audience’s curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience’s mind. Should they watch it because it will make them laugh, because it will inspire them to act or because it will teach them something new?
Take Risks with Video
Audiences want to be entertained and educated. You will have to take risks with your content in order to stand out. Humor is often the easiest way to accomplish this. We start with radical ideas and then hone them into strategic and practical concepts.